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Liverpool Echo
Liverpool Echo
Sport
Tom Cavilla

Soccer AM to be axed by Sky Sports after close to 30 years on air

Soccer AM Sky Sports Sky Soccer Tim Lovejoy Everton Helen Chamberlain Football

Soccer AM will soon be a thing of the past following Sky Sports' decision to get rid of the iconic football programme.

First launched in 1995, the Sky Sports show proved popular with fans due to its light-hearted nature but gradually lost its appeal after the departures of hosts Helen Chamberlain and Tim Lovejoy.

It is understood falling ratings and the need to adapt to changing consumer needs have played a key role in the call to axe Soccer AM, which joins the likes of The Sunday Supplement, Goals on Sunday and The Debate in being taken off air.

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