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Evening Standard

Business

Henry Saker-Clark

Soaring demand for viral toys drives Jellycat to £240m profit

Jellycat London Fish

Soft toy firm Jellycat has revealed a surge in profits (Alamy/PA) -

Soft toy firm Jellycat has revealed that a continued surge in demand from fans and collectors helped profits almost double for the past year.

Sales demand continued to rocket in 2025 as the brand opened up in more destinations, with sites including a Jellycat Fish & Chips shop in Selfridges, London, and a Jellycat ski club in LA selling themed toys.

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Top stories on inkl right now

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International Business Times UK

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One subscription that gives you access to news from hundreds of sites

Already a member? Sign in here

Eddie Johnson Backs 3-Year-Old Soccer Player After Police Row as Ms Rachel Calls for Sports Stars To Show Up

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