So you can’t take great photos yourself? Bad luck. Either learn or pay a trained photographer to do it for you!

Woman in apartment using AI software turning text prompt into photos, drinking coffee and listening music. African american person in cozy home uses text to image generative models on PC.

As a freelance creator, I’m profoundly opposed to Generative AI. But when I object to people using it, I’ve been accused of being ‘elitist’. “Not everyone is a great photographer, or a great writer”, they argue. “Why shouldn’t people use AI to help them do things they can’t already do?”

While I admit some AI-powered tools can be useful – such as using Lightroom masks to enhance an image, or a grammar app to correct your writing mistakes – I’ve noticed that the power of Generative AI to do everything has led to a curious air of entitlement in some quarters.