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The Guardian - UK
The Guardian - UK
Chas Newkey-Burden

‘So non-toxic you can eat it’: how one graduate duo is reimagining the future of plastic

Co-founded by University of Toronto alumnae Nuha Siddiqui and Kritika Tyagi, Erthos is at the forefront of addressing the global plastic pollution crisis. Their proprietary plant-based resin can create products ranging from cutlery to clothes hangers, offering companies a groundbreaking, sustainable alternative to traditional single-use plastics, paving the way for a greener future.
Erthos is co-founded by Kritika Tyagi (left) and Nuha Siddiqui (right). Photograph: Matt Volpe/© University of Toronto

When Nuha Siddiqui and Kritika Tyagi pitched their packaging foam while studying at university, they used a creative way to grab the investors’ attention – Siddiqui ate their product in front of the panel.

“We didn’t have decades of experience,” says Siddiqui. “But what we did have was the proof of our technology and willingness to build a solution that was truly transformative.

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