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PC Gamer
PC Gamer
Jeremy Laird

So long and thanks for all the pixels: Nvidia reportedly retiring the GTX brand for good

GTX 1080 Ti.

Nvidia has stopped producing GPUs based on its Turing architecture. The last of them included the likes of the GTX 1660, 1650 and 1630 series of GPUs. Once remaining stocks sell, they'll be gone and with them the "GTX" brand itself, leaving all Nvidia gaming graphics cards as "RTX" models. Well, with one possible exception, more on which in a moment.

The GTX brand was first used in 2008 as a suffix on the Geforce 9800 GTX. It then morphed into a prefix for selected high-end GPUs with the Geforce 200 series in 2008, such as the Geforce GTX 280.

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