The dictionary definition of "fixation" is 'an intense, sometimes unhealthy, focus or preoccupation with something' — and hey, we've all been there, about one thing or another. But what does it mean in terms of design?
According to Karen Haller, a behavioral color and design psychology expert, "Design fixation is when we become stuck on a single design idea or solution, which limits our creativity and problem-solving abilities. It can happen to anyone, even professional designers, and often leads to playing it safe with our usual likes."
