Get all your news in one place.
100's of premium titles.
One app.
Start reading
Bangkok Post
Bangkok Post
Lifestyle

'So bad it's good': rough animated film becomes surprise Chinese hit

BEIJING - A low-budget Chinese animated film that was widely mocked for its crude visuals became a viral hit, with people packing cinemas to see just how bad it is.

"Niu Lai", which translates to "Here Comes the Cow", earned around 7,000 yuan (US$1,000) in its opening week from Aug 5, before surging to 33.06 million yuan ($4.92 million) at the Chinese box office, according to ticketing platform Maoyan.

The film, made by a mother and son, follows the journey of a calf named Niu Lai and was crafted frame by frame over five years, local media reported, with the duo also composing original scores for the end credits.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.