When Snoop Dogg performs at the Super Bowl this Sunday, it won’t only be a reunion with his old Death Row Records collaborator Dr. Dre, it’ll also be his debut as the new owner of the legendary record label itself. This week, Snoop Dogg officially acquired Death Row Records in a sale from MNRK Music Group of the investment firm Blackstone.
“I am thrilled and appreciative of the opportunity to acquire the iconic and culturally significant Death Row Records brand, which has immense untapped future value,” Snoop Dogg said in a statement announcing the sale. “It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members. This is an extremely meaningful moment for me.”
