Snoop Dogg doesn’t always drop it like it’s hot when it comes to brand partnerships. The "Gin and Juice" rapper has maintained his stardom not just by landing on the top 10 with hits in all of the past four decades, but also by nabbing up some sweet business deals, from collaborating with Martha Stewart to making his own cereal—but he has a selective process when choosing the projects he tacks his name onto. His latest venture: Petco, which makes for an on-the-nose-punny duo.
This past Wednesday, the animal retail company announced its collaboration with Snoop Dogg—Petco Picks by Snoop: A line of “Munchies” treats like canine peanut butter, toys, and other pet accoutrements that are Snoop Dogg–approved. In a commercial Petco shared to its Instagram, with the caption "It takes a Dogg to know a dog," Snoop Dogg embodies a dog, playing with a logic puzzle, looking at birds, and asking “Wait, what’s money?” It’s a nod to his early-’90s hit “Who Am I (What’s My Name)?” from his album Doggystyle. But the reality is that Snoop Dogg knows exactly what money is, and he has the $60 Petco dog food bowl with his name on it to prove it.
