Snoop Dogg is a master of marketing. The 51-year-old rapper and businessman, whose real name is Calvin Broadus Jr., has leveraged his onstage persona to spin up profitable business ventures that include everything from his own cannabis brand, Leafs by Snoop, to a pet accessory business called Snoop Doggie Doggs.
His net worth, according to the latest available data from Forbes, is about $124 million. Snoop emphasized in a 2021 New York Times interview that when it came to the business side of things, “It’s got to be fun. And it’s going to make funds. So long as the word ‘fun’ is involved, it’s cool."
