A recent LinkedIn poll asking which AI chatbot you'd Snog, Marry or Avoid came back pretty much 50/50 on avoiding ChatGPT and Gemini, with most people opting to marry Claude. Having used them all extensively, I understand why each can elicit strong emotions. Although they all save me hours, I've also said unrepeatable things to each of them.
With many creatives now using AI as a cog in their workflow, whether to speed things up, as a thought aid or something else, it's crucial they get the right AI to help them.
