Snap has put AI and AR at the centre of its plans for growth in signs the new technologies are set to transform the world of social media.
From today, millions of Snapchat users will be able to take advantage of My AI, an AI-powered chatbot that can participate with other members of a group chat by offering recommendations for group activities and advice on sending messages such as birthday greetings. Users can also interact with My AI by sending Snaps and receiving a reply, while subscibers to Snapchat+ will also be able to use the tool to generate snaps.
