A slip-up by social media giant Snap allowed leading Democratic campaigns and party committees to unwittingly tap into a vast repository of Republican voter data to hone their midterm ads, Axios has learned.
Why it matters: There's no indication Snap was aware of or facilitated that data sharing, and the company said it's taking steps to rectify the oversight. But the blunder underscores the sensitivities surrounding reams of voter data that have become a highly valuable political commodity.
