Snacking in India is evolving at a quick pace, thanks to consumers’ increasing curiosity about new foods and their penchant for experimenting with different flavours. As a result, snacking is no longer viewed purely as a basic or functional activity aimed at satisfying hunger or providing energy; it has become an emotional necessity and a means to uplift someone’s mood, says Shreyashi Keshri, Head of Marketing, McCain Foods India. In a freewheeling chat with The Economic Times Digital, Keshri shares insights about the Indian food market, consumer-centric innovations in this region, and the future of the frozen food market. Edited excerpts:
The Economic Times (ET): What kind of transformation are you seeing in India’s snacking landscape now?
