Eagerly anticipated horror sequel Smile 2 is nearly upon us, but the film has probably already caught your attention online thanks to some neat viral marketing. With the movie following the story of pop star Skye Riley, brilliantly played by Naomi Scott, the studio released music ahead of the film's release, whilst also creating social media accounts for the singer too.
But they didn't stop there, as creepy smiling actors have also been spotted hidden within crowds at events like baseball games, repeating the spooky tactics that were used for the 2022 original film.
