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Al Jazeera
Al Jazeera
Business

Smell that: The rise of India’s ittar industry

A new set of entrepreneurs is reviving the age old ittar or natural perfumes [Eileen McDougall/Al Jazeera]

Kannauj, India — Gopal Kumar pulled apart the bulb of a flower and pointed to where the roots of the petals had turned a little black inside. This is when the marigolds smell the best and are ready for picking, he said. He picked a pink rose next and sniffed. “You can only find this smell in Kannauj,” he said.

Kumar has been growing flowers outside Kannauj – a sleepy town nestled on the fertile plains of the Ganges in northern India – for 50 years. His flowers are used in the making of ittars, natural perfumes produced by distilling flowers, herbs, plants or spices over a base oil, which takes on the scent of the raw material.

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