
In the past, entering the smartwatch market presented a series of compromises for brands keen to incorporate easy-to-use tech into classic watch designs. This isn’t the case anymore, with a plethora of new watches ticking both functionality and form boxes, with an added host of extra benefits. Take Pininfarina, whose new Senso smartwatches by Globics effortlessly borrow from classic watchmaking and automotive design codes while offering useful features, including the ability to track vital signs for a month from just an hour-long charge. Here, Sebastien Sauvage, creative director of Globics Technology, gives us an insight into the process.