
One of the biggest complaints about current smartphones that I've heard is that they all look the same. To be fair, this is a pretty valid complaint, given Samsung dropping their curved screen for the Galaxy S24 and how similar it looks to the iPhone 15. However, I would argue that this isn't necessarily a bad thing.
Looking back to the past, one could argue that phone developers took some time to find their feet. People might not remember what the mobile phone market used to be like, but it was wacky and weird. It was also a time of massive financial loss for phone makers and the eventual end of many after the rise of the iPhone.