Smartphone prices are rising as higher memory and chipset costs squeeze manufacturers' margins, with Realme, Oppo, Vivo, Samsung and OnePlus hiking prices across select models.
The price hikes are coming at a difficult time for the market, with consumers already becoming more cautious about spending. Counterpoint Research's India Weekly Smartphone Sellout Tracker found that sales during April-July 2026 were largely below year-ago levels, with major online sales offering only temporary relief.
