A Ballymena company which is pioneering a smart dumbbell has been awarded a €50,000 cash prize after being named the Best New Start in an all-island competition run by InterTradeIreland.
Atlas Smart Technologies picked up the prize at the cross-border agency's Seedcorn Awards which aims to improve investor readiness for startups and early stage businesses.
Founded in 2021 by students of Queen’s University Belfast, Atlas Smart Technologies has developed an adjustable smart dumbbell, the SmartBell, providing 26 different weight levels, and Stronger Mobile, a workout app that has already been downloaded 38,000 times since its launch earlier this year.