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International Business Times
International Business Times
Marvie Basilan

'Smart Aviation' Unlocked: Rokid Launches 'World's First' Immersive AR In-Flight Experience With Hainan Airlines

Rokid Hainan Airlines Entertainment
A Hainan Airlines passenger tries Rokid's AR Glasses during the Hainan Airlines x Rokid Glass partnership launch on Wednesday, Feb. 7, 2023. (Credit: Rokid)

KEY POINTS

  • Rokid says the partnership marks a significant milestone in transforming traditional in-flight entertainment
  • The lightweight AR glasses are equipped with dual directional speakers and a 360-inch borderless screen
  • The AR company looks to integrate real-time interactive games and virtual tools within its in-flight technology

In a major milestone in "smart aviation," mixed reality firm Rokid teamed up with Hainan Airlines to launch "the world's first AR in-flight experience," providing passengers with an immersive "private cinema" viewing – all within the comfort of their plane seats.

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