Smaller, more expensive chocolate eggs may leave ‘bitter’ taste this Easter, warns Australia’s consumer watchdog

In March 2024, a bag of 24 hollow Easter eggs from Cadbury weighed 408g and cost $12.50. This year, a 22-egg bag weighs 374g and costs $15. Photograph: Stuart Black/Alamy

Australian consumer watchdog Choice has found many Easter treats are smaller, more expensive or, in some cases, both. Seasonal offerings this year from Cadbury, Nestlé and Aldi have all suffered from shrinkflation.

“This year your treats may taste more bitter than sweet once you discover your money probably isn’t getting you as much chocolate as it was last Easter,” said Choice journalist Liam Kennedy.