Tiktok, fried egg sweets, and a tropical bear called a kinkajou. You may think these three things have little to do with each other.
But in the case of Simon Nova, of Gateshead, they helped to skyrocket his small autistic-run business to success after unexpected viral video fame.
The 33-year-old, took to social media to market his business, with a presence on Instagram, Twitter, and TikTok.
