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Evening Standard
Evening Standard
Business
Anna Wise

Small firms get chance at endorsement from sports stars in new competition

Three UK businesses with fewer than 20 staff can enter to win their own celebrity brand ambassador for the day (Jordan Pettitt/PA) - (PA Archive)

Olympic champion Dame Kelly Holmes has said her post-athletics career in public speaking was never in her “psyche”, as she teams up with rugby star Brian O’Driscoll to judge a new small business competition by HSBC.

Three UK businesses will be picked to win their own celebrity ambassador for the day.

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