Business owners believe you need passion, relentlessness, and a willingness to take risks, to survive the cut-throat world of being an entrepreneur.
A poll of 500 SME owners and sole traders also found having self-belief, determination, and an ability to sell, are all crucial for success.
Being hard-working (48 per cent), motivated (44 per cent), and organised (42 per cent) were the top three personality traits you need, according to those polled.