What convinces you to go on vacation? Is it a chance to discover new places? The thought of a few weeks spent soaking up the sun? Or are you part of the growing trend of people leaving their best mattress behind and traveling with the aim of getting a good night’s sleep?
The Hilton Trend Report, a survey of over 10,000 travelers from nine countries, has found that the top reason people want to travel in 2024 is to 'rest and recharge'. Sleep tourism – or the chance for a good night's kip – is motivating people’s vacation choices, from what they pack to where they stay.
