Sky Sports have struck a deal with the merchandise retailers Fanatics to set up an online shop.
Fanatics has been backed by Chelsea co-owner Clearlake Capital, who led a $700 million funding round for the firm last year. Fanatics is best known in the United States of America for selling NFL, NBA, MLB and NHL merchandise.
It has also branched out into selling Premier League gear as soccer continues to grow in the US and recently launched a website for the United Kingdom. The firm has its UK headquarters in Manchester and is said to be worth a whopping $31 billion.
