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The Guardian - AU

Business

Amanda Meade

Sky News Australia’s unlikely standoff with clothing giant Zara over ‘Lefties Losing It’ brand

Aaron Patrick Sussan Ley Sky Sky News Sky News Australia Zara Samantha Maiden Sharri Markson Bondi Rita Panahi

Rita Panahi — Rita Panahi’s ‘Lefties Losing It’ YouTube program has gained some popularity with overseas viewers, with Sky News Australia including it in its latest parcel of trademark submissions. Photograph: Sky News

Ahead of a forced name change this year, Sky News Australia has lodged six brand names with IP Australia and is awaiting the regulator’s approval to register them as trademarks. The News Corp platform loses the rights to the name Sky in December after a 10-year deal with UK Sky News expires.

Is there a clue in the listing as to what Sky News Australia 2.0 will call itself, we wondered? Will they embrace the Murdoch family and go for Fox News Australia, or will they settle for the unflattering nickname Sky After Dark?

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