What’s in a name? Škoda’s decision to re-emphasise the caron diacritic above the ‘Š’ in its name coincided with a fresh commitment to design and utility. The historic Czech brand was belayed by brickbats throughout its time as an Eastern Bloc manufacturer, only for the criticism to melt away once it was under the stewardship of the VW Group. Modern Škodas stand for value, durability and no-nonsense, classless simplicity.
