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Creative Bloq
Creative Bloq
Technology
Rosie Hilder

Skittles previews its Pride campaign, and it's... messy

Skittle Pride packs 2023

Skittles made headlines a few years ago when it began marking Pride month by draining the rainbow from its famously colourful sweets, and going monochrome, with black and white packaging. The idea was that with the colour gone from its packs, Pride could have the rainbow to itself.

Last year, Skittles deviated from this slightly with monochrome packs that featured colourful art by queer artists, and this year it's gone for a similar vibe, with packaging art by five LGBTQ+ artists. 

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