Skipping The Ferrari Luce Could Cost Collectors The Cars They Really Want

• Ferrari’s EV gamble could reveal how far collectors will go to stay inside Maranello’s inner circle.
• The Luce could be Ferrari’s hardest sell yet: electric, four-door, visually divisive and likely exposed to heavy depreciation.
• Ferrari officially frames allocation in terms of loyalty and long-term relationships, not simply as “buy this car to get that one."

Ferrari is reportedly using its first electric vehicle, the controversial Luce, as a loyalty test for its wealthy customers. The Italian manufacturer has long rewarded buyers who keep purchasing regular production cars—mainly softer GTs and four-seat models like the California, FF, GTC4Lusso and Portofino—and who build a long-term relationship with the company, earning access to limited-run cars.