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The Conversation
The Conversation
Samuel Cornell, Research Fellow in Public Health, The University of Queensland

Skipping showers is the latest trend. But is there any science to ‘pheromone’ maxxing?

Internet
jose carlos cerdeno martinez/Getty Images

Across parts of the internet where young men trade tips on self-improvement, the latest project is scent. Deodorant is out and washing less is in.

These “stinkfluencers” promise that the right aroma will work wonders on attracting a mate.

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