Skint shoppers are asking checkout staff to tell them when they hit £40 so they can put the rest of their food back on shelves, the boss of Iceland warned today.
Managing director Richard Walker said the discount chain is losing custom to food banks after a loaf of bread rose from 89p to £1.10 and milk prices shot up “quite dramatically”.
He told Sky News’ Sophy Ridge on Sunday: "Everyone's feeling the pinch but certainly the harder-pressed communities are feeling it more."
