“Skinny is the new rich,” says one TikTok user. In this video, a slim, blonde, white woman is speaking directly to the camera from the driver's seat of her car. “If you’re skinny [it] means you have something everyone wants. Your body is your business card. What is yours saying about you right now?”
This creator found fame on TikTok in the wake of “skinnytok” – a hashtag used by TikTok users to share videos about weight loss and exercise. The hashtag was banned by TikTok last month, following a wave of criticism which posited that the app was allowing content which directly encouraged disordered eating.
