#ToddlerSkincare: the ‘dark and exploitative’ world of children’s beauty videos on TikTok
Children as young as two are appearing in TikTok videos demonstrating their skincare routines, raising concerns about the beauty industry’s reach and the lack of safeguards for child influencers. This investigation – put together by a team of Guardian reporters, data journalists and software developers – found evidence that, in many cases, the young people featured in the TikTok videos had received free products in exchange for posting about the brand online in programmes open to young influencers.