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Birmingham Post
Birmingham Post
Business
Coreena Ford

Sisters enter Dragons' Den in search of investment for fashion firm Pretty Mama

Entrepreneurial sisters who launched a fashion firm for breastfeeding mothers are set to brave the Dragons’ Den.

Sisters Jenny and Alex McFadden launched Pretty Mama in 2018 after spotting a gap in the market for feminine and comfortable maternity clothing.

While Alex was pregnant with her daughter she struggled to find suitable clothes, so joined forces with her sister Jenny, who was was in her final year of a business and law degree at Northumbria University, to launch their own business.

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