Wales' largest privately-owned motor groups is opening a new retail outlet in Swansea. Sinclair Jaguar Land Rover has announced that work has already begun on a new showroom and servicing workshop at Swansea Vale Business Park in Llansamlet.
The new site will replace its existing outlet on Valley Way at Swansea Enterprise Park and will be be built to the manufacturer's latest Arch Concept design. Design and build firm Jones Brothers have been contracted to develop the outlet which will include a thermally-efficient shell and solar panels.
The new showroom will house 12 models and include a reception area with barista service. There will also be a personalisation suite and two handover areas.
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Aside from the showroom, the outlet will also offer aftersales facilities for servicing, maintenance and repairs with 18 workshop bays including two for MOTs. The new Swansea site will be the first in the Sinclair Group to feature a drive-in service reception.
Outside will have an Approved Used vehicle display for up to 90 cars. There will be 380 parking spaces available with 24 equipped with electric vehicle charging stations.
The new outlet follows Sinclair Group's acquisition of Shukers from the Rubery Owen Group earlier this year. The deals saw the car retail group, based in Pencoed, expand its presence across the border and add two Land Rover dealerships and its first Hyundai franchise to its portfolio.
The south Wales retailer has now expanded its Welsh territory to mid-Wales with the takeover of Shukers' Land Rover and Hyundai dealership in Aberystwyth, and into England for the first time with the ownership of the Land Rover franchise in Ludlow.
Shukers' 50 staff have been transferred to the Sinclair Group taking its workforce to 900 employees representing 10 brands in 24 locations.
Managing director Andy Sinclair said: "We now represent 10 brands in 24 locations and are committed to providing our customers with the very finest facilities befitting the prestigious marques we represent and an outstanding experience to match."
He added: "We’re proud to represent Jaguar Land Rover in Swansea and the prospect of operating from such a magnificent, new facility I believe will enhance our service offering and will provide magnificent surroundings for all whether coming to work or visiting us to buy a new car or bring an existing vehicle in for servicing."
Overseeing the Swansea operation as head of franchise Nicky Boyce said: "Our customers have the prospect of a retail experience that will be second-to-none and one which will combine the very latest Jaguar Land Rover facilities and showroom concepts with the class-leading service that the Sinclair Group has taken great pride in delivering for over 75 years.
"The plans for our new Swansea premises look incredible and I am thrilled at the prospect of my colleagues and I travelling to work in such a state-of-the-art facility that offers the highest levels of modern luxury and proudly represents our brands of Jaguar Land Rover and the Sinclair Group. It is a fitting reward for a team that has worked relentlessly to drive a positive local reputation since we took over the business in 2018 and deliver a service that we believe is class-leading.”
Cllr Robert Francis-Davies, Swansea City Council’s Cabinet Member for Investment, Regeneration and Tourism, said: “Working in partnership with the Welsh Government to secure this site for Sinclair Group is important because it will retain a big company in Swansea and protect local jobs. It will also bring an empty area of land back into use, helping to potentially attract further investment in future to create even more jobs for local people.”
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