Simply Better Brands Corp. (OTCQB:PKANF) (TSX:SBBC) and Jones Soda Co. (OTCQB:JSDA) (CSE:JSDA) announced the execution of a binding letter of intent on April 16, 2022 pursuant to which Simply Better Brands and Jones will complete an arm’s length business combination by the acquisition by Simply Better Brands of all of the issued and outstanding common shares of Jones, craft soda company which has recently added to their product line-up cannabis-derived food and beverages.
Mark Murray, CEO of Jones said, “We are very excited to be bringing together the two companies to further accelerate top line growth and bottom line improvements. For Jones, this combination will deliver diversification to our core business. We are bringing together not only strong consumer brands but also two strong management teams that we believe will deliver growth and operational synergies.”
