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The Guardian - UK
The Guardian - UK
Lifestyle
Sinéad Campbell

‘Simple, bold and remixed endlessly’: why the I ❤️ T-shirt is cool – again

Host Teyana Taylor in an 'I ♥ NY' shirt with red feathered sleeves stands center stage with arms outstretched, backed by a band
Teyana Taylor hosting Saturday Night Live in an ‘I heart NY’ T-shirt. Photograph: NBC/Will Heath/Getty Images

The biggest faux pas a tourist can make? Dressing like one. Selfie sticks and oversized backpacks fall within this category, but there is one item that has seemingly transcended cringe and entered the realm of cool.

The “I heart” T-shirt is an instantly recognisable item. While it’s found in every souvenir shop in every major city across the world, there is no place the T-shirt is more associated with than New York. But what would ordinarily be found for sale at a stall on Canal Street for no more than $20 has recently caught the interest of a kitsch-loving, meme generation – and now it is making its way down the catwalk.

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