Simone Biles has her fair share of partnerships with companies like Athleta, Visa and United Airlines, but her latest move proves to be the most natural to date. With 30 World Championship medals in her arsenal, Biles has officially joined hair care brand K18 as its newest ambassador, kicking off the two-year partnership with the Inner Strength campaign.
The prominent beauty brand created to provide professional hairstylists with solutions to challenges in the space through nature and human biology decided to tap the decorated gymnast for her boundary-pushing impact. "Simone Biles is synonymous with pushing boundaries and her impact extends far beyond her sport," says Suveen Sahib, co-founder and CEO of K18. "This partnership is a testament to resilience, the power of science in elevating self-expression, and the belief that when we tap into our inner strength, anything is possible —whether it's a gold medal performance or transforming the future of haircare."
