Simon Jordan has dismissed talk of Newcastle United 'flattering to deceive' following a mixed start to the new season. Eddie Howe's side have won once and lost once in their opening seven Premier League fixtures.
The Magpies sit 10th in the table, and have been subject to praise for their frontfoot displays which saw them go toe-to-toe with champions Manchester City in a thrilling draw last month. However, a combined transfer spend in excess of £200 million this year has led some to question whether Newcastle should be aiming for higher than a mid-table finish this term.
Jordan has urged United supporters to be patient, insisting that it will still take time for the club to challenge for honours despite the injection of cash. The former Crystal Palace owner believes Howe and the owners deserve credit for their work so far, having successfully avoided relegation last season.
