My friend and one-time employer Simon Edye, who has died aged 73, ran the popular Ronaldo Ices in Norwich for more than 40 years, starting with one homemade, hand-hauled Victorian-style barrow and going on to supply shops, restaurants, theatres and visitor attractions throughout East Anglia.
Born in Sidlesham, West Sussex, to John Edye, a journal editor, and Alison (nee Allan), a teacher, Simon was the eldest of three brothers. He went to Chichester high school for boys, then in 1970 started a social sciences degree at the University of East Anglia, but dropped out, settled in Norwich and tried his hand at various jobs: fruit and veg picker and ganger, acupuncturist, taxi driver and bicycle repairman, for which a friend painted the humorous sign “Honest Ron Enterprises – Bicycle Repairs”.