Simon Cowell's appearance has long been a discussion, and it's now been claimed he's expanded his beauty care regime to include an Instagram-famous face mask which costs just £25.
The music mogul, 63, has made no secret of his past use of botox and fillers, and now it's been said he has added the South Korean product to his care package.
The face masks have been a sensation on social media as they promise to provide "instant tightening and brightening" while also saying the can offer the "reversal" of a number of signs of ageing such as wrinkles.
The product called Hanacure - a gel and serum that's painted onto the skin - also says it can help combat hyper-pigmentation and loss of elasticity.
Usage means users can't eat or drink for around 30 minutes as it gets to work.
And now a pal close to the Britain's Got Talent star says he swears by the results. Speaking to Mail Online, the source said: "He's a big fan and has been turning his friends and colleagues onto them as well."
The insider claimed this treatment was the reason behind his recent shining glow.
And Simon is far from the first celeb to be linked with the product. Previously, the likes of Drew Barrymore and Km Kardashian have taken to social media to share snaps of themselves wearing the mask.
Drew shared a funny clip of her during the "crust" stage of the process, with a beauty writer joking it made her look like she was from the Stone Men in Game of Thrones.
Away from his looks, Simon has recently opened up on how important son Eric is already when it comes to decision making on his hit shows.
He says the eight-year-old is "normally right" with his feedback, telling the Loose Women panellists on Wednesday his son has his own opinions.
He said: "I've got a good idea about what he's gonna be when he's older. He's his own man which is really, really important. He's a sweetheart."
He later added: "[When] I watch [my shows] before they go out, I'm kinda looking at Eric in the corner of my eye thinking 'does he like something? Does he not like something?' Annoyingly, he's normally right."
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