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Nicole Bulawa, Lecturer in Marketing, Lancaster University

Similarities between recharging and refuelling make the switch to electric cars an easier choice

Amani A/Shutterstock

Charging your electric car for the first time can seem confusing. The whole process just isn’t very intuitive. There are different plug types and charging speeds, plus various ways of charging at home, at motorway stations or in car parks.

Despite how complex it may seem at first, most people find it pretty straightforward once they get used to it. One reason for this is explained in my research which shows how imitation helps people get to grips with new technology. In this case, electric car charging copied the well-known: refuelling a car.

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