It may be hard to believe, but the Baby Boomer generation has now been a dominant force in American society for more than 70 years. From suburban sprawl to Woodstock, tech startups to the rise of the credit card economy, Boomers have influenced nearly every cultural and commercial trend for decades. And now, as they enter their senior years, they are once again redefining the consumer landscape; this time as the face and force of the Silver Economy.
According to the World Health Organization, 2023 marked a demographic turning point: for the first time in modern history, the number of people aged 65 and over surpassed the number of those under 15 in the United States. Every day, 10,000 American senior citizens turn 65. By 2030, older adults will outnumber children, a shift with profound implications for every corner of the global economy.
