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Evening Standard
Evening Standard
Business
Daniel O'Boyle

Signs of wealthy shoppers choosing Paris over London as Hermès sales rocket in France

Hermès France London Paris Birkin Axel Dumas United Kingdom

Luxury French fashion house Hermès reported a 23% increase in sales, but its results may reveal signs that Paris is outperforming London as a destination for high-end tourist shopping.

While UK sales were up, growth was fastest in France, at 28%, in what might be the latest sign that rich shoppers are choosing Paris over London. Luxury handbag maker Mulberry closed its Bond Street shop in February, after blaming the end of VAT-free shopping for a decline in sales.

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