When you say a motorcycle has heritage, what does it really mean? Sure, the lowest hanging fruit would be racing, as a lot of the brands we patronize today carved their legacy in the world of racing. But it goes without saying that motorcycles are so much more than just racing.
I mean, look at Triumph. Sure, the brand has established itself in motorsports where even today, its 765cc triple is being used in Moto2. But I’d argue that Triumph’s legacy wasn't built in racing. It was built through pop culture.
