
Shure have been successfully designing and selling microphones for a century now, which indicates that they know what consumers of audio equipment require and meet those needs. With smartphones increasingly serving as video and audio recording tools for journalists, vloggers, and content creators, Shure has dedicated their efforts to creating a microphone tailored to this demographic. In 2015, they unveiled the first iteration of the MV-88 - a directional condenser mic that plugged straight into an iPhone via a built-in Lightning plug.
To enable Android users to enjoy using a version of the MV88, Shure then released the MV88+ Video Kit. This enabled Android users to attach the mic to their devices via a USB-C cable, while the mic sat in a cradle above their mini tripod-mounted smartphone. In 2025, Shure released a wireless version of the MV88 - the MoveMic 88+. This versatile mic’s Bluetooth connectivity removed any need to physically connect the MoveMic 88+ to any brand of smartphone, making it compatible with both iPhone and Android devices.