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The Guardian - UK
The Guardian - UK
Business
Hilary Osborne

Shrinkflation: you’re right, from gin to butter, quantity and quality are taking a hit

Products where the size or ingredients have changed
Readers have noticed changes in the size or ingredients of some products. Photograph: Antonio Olmos/The Observer

You take the spreadable butter out of the fridge and put it on your bagel; you are sure it is more watery than it used to be. You pick up the bagel and some filling falls out – is the hole bigger? The coffee seems to have run out again, so you seriously consider a stiff drink but your gin seems to have less kick than it used to.

After you’ve eaten, you wash your hands – the bar doesn’t seem as big and there’s less lather – and then you squeeze out the last toothpaste from a tube you’re sure used to last longer. You wonder: is everything a bit worse than it used to be?

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