‘Shrinkflation’ still hitting store shelves

These Charmin Mega packs of toilet paper both sold for $14.29 last year, but the old version had 264 sheets per roll while the new product had 242 sheets, according to Mouseprint.org. (Provided)

Don’t expect your morning cereal box to grow back to its former size or those missing paper towel sheets to return to the roll.

Last year, a number of consumer brands quietly shaved off a product’s weight or its size while keeping prices the same — in hopes that shoppers wouldn’t notice, according to a website tracking some of the changes.